Lubimoist came to us through the same trust that Mahaflox had established. Mankind Pharma’s team returned to us with another internal brand planning challenge, this time for Lubimoist, and the standard we were being held to was the one we had already helped set.

We worked directly alongside the department team in the same close collaborative manner. Brainstorming sessions, concept development, and the refinement of physical activity ideas designed specifically for doctor engagement. LBL concepts were developed, shaped, and stress-tested until every piece was presentation-ready and defensible in front of senior management.

The work was strategic before it was creative. Understanding the Lubimoist product, its place within the Mankind portfolio, and what a winning brand plan looks like to the people evaluating it. Sample creation and full finalisation of all physical LBL activities were completed to the same standard the Ocularis team had taken to the podium the year before.

Lubimoist won the Mankind Best Brand Plan Award for 2025 to 2026.

Back to back. Two departments. Two awards.