Tripstring came to us as Goa’s best kept secret in destination management. Strong operations, deep local knowledge, but zero brand presence and no system to convert the enquiries they were occasionally getting. In a market this crowded, invisible means irrelevant.

The real challenge was positioning. Tripstring serves B2C travellers planning their Goa holiday and B2B travel agents, corporates, and wedding planners who need a DMC partner they can trust with their clients. We built a brand identity, website, and content system strong enough to earn both audiences simultaneously and drive bookings

We ran four Meta campaigns across B2C and B2B objectives, generating 1,184 leads at a blended CPL of just ₹36.98, reaching over 2,17,890 people. The strongest campaign delivered leads at ₹13.74 each, well below travel category benchmarks.

Social media, ad creatives, and organic content were all built within the brand system we established, creating a consistent presence that warmed audiences before they ever saw a paid ad.

Finally, we built Tripstring a custom CRM with separate B2C and B2B pipelines, WhatsApp integrated nurture flows, and automated follow up sequences, so every lead that came in had a clear path to conversion.