Drayhub came to us solving a problem that costs the American logistics industry billions every year. The gap between shippers who need cargo moved and carriers who have the capacity to move it is inefficient, fragmented, and held together by spreadsheets in an industry that should have outgrown them a decade ago. Drayhub’s answer was an AI-powered operating system for global logistics. Our job was to make that answer legible, credible, and compelling to the people who needed it most.

We led the complete brand build from the ground up. Logo, visual identity, and a go-to-market strategy designed specifically for the complexity of the US logistics landscape, where the buyers are experienced, sceptical, and have been promised transformation before.

The website and specialised app layout were engineered for the operational reality of the platform’s users. Carriers and shippers managing freight, drayage, customs, and container tracking simultaneously need interfaces that handle complexity without creating it. We designed for that user, not a generic one.

LinkedIn campaigns targeted the B2B decision-makers in the supply chain space directly, reaching logistics managers, freight brokers, and operations leads with messaging built around efficiency and the specific pain of the problem Drayhub solves.