Evermore Diamonds did not come to us as a client. It was built with us in the room. As a sub-brand of the established Siroya Jewellers, Evermore had legacy behind it and a genuinely differentiated product in lab-grown diamond jewellery. What it needed was a brand identity sharp enough to stand on its own, in one of the most competitive luxury retail markets in the world.

Our founder Haris Mirza joined the Evermore core team as CMO, embedded from the ground up. Not as an agency at arm’s length, but as a decision-maker inside the brand. Logo, visual identity, brand positioning, and the complete go-to-market strategy were all built from that seat at the table.

The work extended across every surface the brand touches. Ad creatives, performance marketing campaigns, and the full suite of offline brand collateral including standees, tabletops, posters, gate creatives, and easel displays, all designed to hold the same standard whether a customer encountered Evermore on Instagram or walking into the store.

The website and brand identity were built to position Evermore where it belongs, alongside the finest lab-grown diamond brands globally, not as a sub-brand riding Siroya’s name but as a destination in its own right.

Evermore Diamonds now has its own standalone store in Wafi City, Dubai. That is the only metric that matters.